💬Advertise at the Moontower
🛰️ Advertise with Moontower
Moontower is a newsletter for the thinkers and doers who want to understand risk, read between the lines, teach better, make informed choices, and ultimately thrive on both their own journeys and raise up those around them.
The Substack is the primary hub — but the Moontower ecosystem spans newsletters, analytics, media, and community.
If you’re trying to reach a sharp, curious, and execution-oriented audience, read on…
📊 By the Numbers
18,500+ newsletter subscribers (as of June 2025)
~38% average open rate
~160,000 monthly Substack views (>13k per letter)
200–300K monthly views across Moontower writing:
🧠 Who Reads Moontower?
70% are between 25–45 years old
50% work in finance (with about 50% of this cohort in front-office seats)
25% are in software, data, or tech
1 in 7 are allocators or advisors
50% are accredited investors
50% > $250k annual household income; 11% > $750k annual household income 50% of this cohort >$2mm annual household income
45% have children (90% of parents have kids college-aged or younger); Like me, many are interested in education
Giving: 50% of respondents give more than 1% of income to charity;
30% of this group give more than 5%
(based on a survey of ~2% of respondents)
📬 What I Write About
Derivatives and trading strategy
Risk, compounding, and behavior
How to teach probability and math
Learning tools, systems, and habits
Podcast/blog curation
Parenting and upskilling
💥 Ad Format + Pricing
Main sponsor ads (1 per issue)
Up to 200 words + logo + 2 hyperlinks
Prime placement before Money Angle or top of Munchies
Permanently archived on moontowermeta.com & Substack
$995 per ad; bulk discount negotiable
prior samples on request
🌙The no-brainer client
Asset managers and productivity/education-related vendors. And if you want to advertise a game, especially a boardgame, the pricing will be much lower. I love labor of love industries and happy to arm subsidize the rebels.
Classified ads (multiple per issue)
180 words; text only + 1 link
Bottom quarter placement
$225 per entry (maximum 2 per issue)
🌙The no-brainer client
Companies looking to hire technical, smart, finance/ engineering candidates. If you are looking to be hired, this would be a welcoming community to describe yourself.
🤝 Contact
📩 kris@moontowermeta.com
The wider moontower galaxy:
🦜 @krisabdelmessih on X/Twitter
💌Social proof stuff (because I hear this works)
From traders:
The stuff you write is literally in the realm of professionals but explained in ways that anyone could eventually understand. There were multiple topics on which I would read your pieces and think ‘ok that condenses in a very intuitive way what I felt it took me many months doing the hard work of trading, controlling position spreadsheets, doing P&L attribution, before figuring out how it really is traded in practice, what are the thought processes, what are the practical pitfalls…Moontower would be literally the first required reading I’d recommend because of this bridge between theory and the practical reality of its applications, there’s really no book or other blog that I know that offers that.
-Professional market maker
Your content is amazing, consistently a must-read. So much of it resonates in drastic ways and makes me think hard about my life and my choices (which I already do, but enlightening to hear it framed by someone as thoughtful, humble and self-reflective as you).
- Buyside trader
Hey I ended up getting the Five Rings offer…The last round was a lot of trading intuition type stuff and I definitely think reading your twitter and your articles helped me do really well there.
-Kid that now makes too much money for his age
[It’s worth mentioning how much feedback we get here about how trading firms tell their trainees to read moontower but even better is all the times folks circle back to say how moontower helped them land jobs 🎉]
🗣️What paid subs say about moontower
How people describe moontower writing:
🌱Sense of Personal Growth
“Brain gain”
“Able to make better decisions”
“Broadened”
“Enriched”
“Inspired”
“Ambitious”
“Encouraged”
🫂Sense of Personal Connection
“Like a wise uncle”
“Friend”
“Professor talking to me”
“Like a group of sophomores huddled around that one senior with a cig and tattoos”
✨ Vibes
“Grounded”
“Groovy”
“Comforted”
“Delighted”
“On an adventure”
“Personal”