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"I feel like the collective benefit of saying this is so diffuse that nobody has the incentive to tell you the truth. Just like Big Food or Big Ag will never commission a study on “intermittent fasting”. No single entity profits from the absence of eating 3 American-sized meals a day."

Interesting thought. Daniel Schmactenberger said something similar in "The war on sensemaking" (https://youtu.be/7LqaotiGWjQ?t=860) that even if information is true and truthful, the context can be shaped by omitting facts because there is no financial incentive to communicating them.

Great piece, loved it. Was great interviewing you!

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